Wic s Bankruptcy And The Loss Of Northern Brazil - 896 Words

Amidst the WIC’s bankruptcy and the loss of Northern Brazil to Portugal, the Dutch found themselves on the arid island of Curacao with 100,000 slaves and minimal opportunities. But the Dutch are known for their ingenuity and they quickly rebounded from their losses even while her corporate was itself a sinking ship. Part of their initial success revolves around them settling in Curacao before 1642. The WIC realized how invaluable a slave trade depot would be if Northern Brazil would ever fall back into the hands of the Portuguese. Once Curacao was established, the Dutch knew they could continue transporting slaves to the Caribbean and then sell them to the highest bidder. Initially the highest bidder was the Spanish because, unlike the Portuguese, they paid the WIC in cash. However, it took some time to convince the Spanish to consider asiento contracts with them. With the end of the Eighty Years War in 1648, Portugal had previously revolted against Spain in 1640. Portugal, as Postma explains, â€Å"had monopolized the slave trade to the Spanish colonies because they were the only Europeans who had African trading bases that could obtain large numbers of slaves.† As mentioned, the Treaty of Tordesillas prevented Spain from entering into Africa herself. Therefore, the Spanish had to find alternative means to acquiring their needed labor force. At first the Spanish acquired their African slaves by way of illicit trade because they felt that the Dutch and English were

Olay Marketing Plan - 4888 Words

1) EXECUTIVE SUMMARY Olay is the top facial skin care retail brand in the world and is one of Procter Gamble (PG)’s multi-billion dollar brands. It is the world’s number one facial care brand in the past four years (2006-2009) based on Euromonitor data. For the 2009 fiscal year ended June 30, Olay accounted for an estimated $2.8 billion of PG’s $79 billion in revenue. Olay has extended its heritage as a moisturizer to stay looking young, to formally creating the â€Å"anti-aging† category† in mass stores with the launch of Olay Total Effects in 1999. The launch was almost double the typical price of a mass market moisturizer at the time. Today, there are tremendous products in market more expensive than Olay. While†¦show more content†¦Line Minimization: Reduces the appearance of fine wrinkles 2. Nourishing Moisturization: For a radiant, healthy glow 3. Tone Enhancement: Balances color reduces appearance of age spots 4. 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The company has however underperformed some of its rivals including Unilever and L’Orà ©al, which have made significant gains in the Chinese market to Procter Gamble’s detriment. Procter Gamble may suffer from being too midRead MoreProduct Market Analysis : Procter And Gamble Essay1089 Words   |  5 Pagesresponsibility for developing the overall brand strategy and innovations with new product and upgrades, along with marketing plans. Proctor and Gamble customers include merchandisers such as stores, grocery stores, drug stores, membership clubs, department stores and salon distributors with their e-commerce sites. Procter and Gamble is responsible for developing and executing a market plan at local levels by utilizing the Company s Sales and Market Operations (SMO). (Thomson Reuters) The SMO includesRead MoreMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreAs Paolo Decesare, What Factors Do You Need to Consider Before Deciding What to Recommend in Your Sk-Ii Presentation to the Global Leadership Team (Glt)? What Kind of Analysis Will You Need to Do in Preparing for?1306 Words   |  6 PagesThis is my own view to the question The factors appropriate for SK-II as an existing brand in a country which would have had some priority over other products in the market will have to consider the PESTEL factors, Porter s five forces, SWOT,Marketing mix,Investment decision and the culture as well must be understood to position the product in new global market. PESTEL FACTORS This looks at the possibility of how SK-II cosmectics product can be a booming brand in Japan for Pamp;G company

Pros and Cons of Helminthes

Question: Discuss about thePros and Cons of Helminthes. Answer: Introduction Different varieties of helminths that stay in the human body exist. Usually, they have been associated with symptoms such as weakness, diarrhea, malaise, and abdominal pain. For that reason, it is appropriate to use antihelminthic drugs to kill them to the reduce symptoms in the victims. Besides, Ukwubile, et al. (214) ascertain that the prevalence of helminthic infections is high in areas with low socio-economic areas with poor sanitation and inadequate water supply. The association of helminths with poor health practices and low affordability and accessibility to proper health services necessitates eradicating them. Despite this view, other research studies have indicated that helminths can be therapeutic. For instance, Helena (1) claims that the evolutionary process of the helminths has enabled them to suppress their immune responses thus able to control inflammatory diseases of the bowels. These assertions are helpful since helminthic infections pose significant challenges to the healthcare system. However, the therapy cannot be applied to low-income countries because eradication of the helminths is a priority of their health systems. Therefore, in as much as the using helminths to reduce inflammation is therapeutic, researchers need to investigate and come up with measures of reducing adverse symptoms associated with the helminths. Works Cited Cletus Anes, et al. "The Prevalence of Parasitic Human Intestinal Helminthes and the Efficacy of Anthelmintic Drug in Children in Uzo-Uwani Local Government Area, Enugu State, Nigeria."Open Journal of Medical Microbiology2013 (2013). https://dx.doi.org/10.4236/ojmm.2013.34032 Helmby, Helena. "Human helminth therapy to treat inflammatory disorders-where do we stand?."BMC Immunology16.1 (2015): 12, doi 10.1186/s12865-015-0074-3

Marketing Principles free essay sample

Understand the individual elements of the extended market mix Explain how products are developed to sustain competitive advantage 3. 1) Competitive advantage is when a company has a strategic advantage over its rivals. Products can be developed to have a competitive advantage if all developments are made to the product before it goes on the market instead of having many versions of a product which get better as more updated versions of the product are released. The development of new products has to be based on the wants and needs of the customers. Rather than simply releasing a product and waiting to see if the demand is there for it, firms should be conducting market research beforehand in an attempt to find out whether there is a) a demand for a product and b) a gap in the market for the particular product if the firm releases it. You can make your product different from products made by your opposition, if you can differentiate your product from that of your competitors, then you can position yourself in a prime position in the market. We will write a custom essay sample on Marketing Principles or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If you can provide unique and special benefits to your customers that no one else can provide them, then you are well-positioned to maintain them as loyal customers. Explain how distribution is arranged to provide customer convenience 3. 2) There are several ways in which businesses arrange distribution to provide customer convenience. The methods used may vary slightly based on what sort of business is being operated. Distribution comes under the place category in the market mix and companies develop proper distribution systems because accessibility of the customers enhances the potential sales for a company. For example, if the Coca Cola Company does not outsource its distribution services and Coca Cola bottles would have been available only from the factories then customers might not have been willing to get them. It is more convenient for the customers to get Coca Cola drinks from nearby retailers as opposed to getting it from a wholesaler. Therefore, distribution can become a major strength or a weakness for a company. Explain how prices are set to reflect an organisations objectives and market conditions 3. ) Prices are always established with an organizations objectives or goals and market conditions in mind. Management decides the marketing strategy, sets the organizational goals and objectives, and decides on what product lines and services are worth pursuing. For this reason, prices are always subject to the character and beliefs of those who lead the organization. Prices are also established based on an organizations goals and the market conditions at any given time in the busin esss operations. Companies examine the market and look at the way certain products are performing. This is how they determine if a product is going to be included in their own product lines or services that they offer. This is also how they decide if they are going to continue to produce a particular product. Products that dont perform well are often discontinued. Sometimes, prices may be lowered, but this is difficult to do if production costs are still high. A business that cannot see a profit or a sufficient profit on a particular product will simply discontinue it rather than lower the purchase price and lose money on production. Businesses also look at market conditions in terms of competitor performance and pricing in order to set their own success measures. This is why you will see many businesses producing similar products and pricing those products very similarly as well. Illustrate how promotional activity is integrated to achieve marketing objectives 3. 4) Marketing objectives include objectives to do with profits earned for the company and promotional activities really encourage sales, attract new customers and promote products which help them sell even more quickly and help the company earn more money. Promotional activities include in-store demonstrations such as samples of new product being given away to customers for free this promotes certain products, coupons which encourage people to buy products because they get discounts on the items and advertising campaigns which attract people attention to your company and also advertisements help build awareness of both the company and its products. People would not know a particular company offers certain products unless the company advertises them. Analyse the additional elements of the extended marketing mixes 3. 5) The additional 3p’s added to the traditional 4p’s are physical layout (how a shop looks), provision of customer service (how well customers are served) and processes. Physical layout -today consumers typically come into contact with products in retail units and they expect a high level of presentation in modern shops e. g. record stores, clothes shops etc. Not only do they need to easily find their way around the store, but they also often expect a good standard or presentation. Provision of customer service customer service is very important in modern service industries. Customers are likely to be loyal to organisations that serve them well from the way, in which a telephone query is handled, to direct face-to-face interactions. Processes associated with customer service are a number of processes involved in making marketing effective in an organization e. g. processes for handling customer complaints, processes for identifying customer needs and requirements, processes for handling order etc. Marketing Principles free essay sample Be able to use the concepts of segmentation, targeting and positioning 3. Understand the individual elements of the extended marketing mix 4. Be able to use the marketing mix in different contexts. Outcomes LO1 Understand the concept and process of marketing LO2 Be able to use the On successful completion of this unit a learner will: LO 1. 1 explain the various elements of the marketing process LO 1. 2 evaluate the benefits and costs of a marketing orientation for a selected organisation LO 2. 1 show macro and micro environmental factors which influence marketing decisions LO 2. propose segmentation criteria to be used for products in different markets LO 2. 3 choose a targeting strategy for a selected product/service LO 2. 4 demonstrate how buyer behaviour affects marketing activities in different buying situations LO 2. 5 propose new positioning for a selected product/service concepts of segmentation, targeting and positioning LO3 Understand the LO 3. 1 explain how products are dev eloped to sustain competitive advantage LO 3. We will write a custom essay sample on Marketing Principles or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 2 explain how distribution is arranged to provide customer explain how prices are set to reflect an organisation’s ndividual elements of the extended marketing mix convenience LO 3. 3 objectives and market conditions LO 3. 4 illustrate how promotional activity is integrated to achieve marketing objectives LO 3. 5 analyse the additional elements of the extended marketing mix 3 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business LO4 Be able to use the LO 4. 1 plan marketing mixes for two different segments in consumer markets LO 4. 2 illustrate differences in marketing products and services to businesses rather than consumers LO 4. show how and why international marketing differs from domestic marketing. marketing mix in different contexts. 4 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Programme: Unit Number: Unit Title: Module Tutor: Email: BTEC Higher National Certificate in Business 4 Marketing Principles Nalika Danthasinghe/Twain Moss Nalika. [emailprotected] uk. com Twain. [emailprotected] uk. om 1. Report 11/02/2013 14/06/2013 Produce a report to present to the Managing Director of your chosen company. The must be written in professional manner and properly referenced. The report should comply with the word count of 2500 with +/- 10% margin. You may use tables and diagrams to support your report to illustrate the text. Word count excludes the index, headings, information contained in tables, references and bibliography. Assessment Type: Individual Assignment Number: Distribution Date: Submission Date: Assessment Format: As a newly appointed Marketing Manager, you are required to carry out a detailed industry analysis for your chosen organisation. The purpose of this is to formulate a suitable marketing campaign for your chosen organisation. Produce a report detailing the below. As part of the introduction to the report give a brief explanation of the various elements of the marketing process (LO 1. 1) Evaluate the benefits and costs of a marketing orientation for the selected organisation. (LO 1. 2) Carry out a thorough organisation, industry and market environment situation analysis. For this, identify and analyse Macro environment, Micro external environment, Micro internal environment and the capabilities using a range of tools and techniques suitable for each market situation. Summarised your analysis using a SWOT Analysis. Include minimum key factors such as the different analysis models, you must carry out; Macro environment analysis Micro external environment 5 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Micro Internal (Core Distinctive competencies) Capabilities You must carry out the above analysis and you are welcome to use more tools and techniques to support your findings. Summarise your finding through a SWOT analysis (LO 2. 1) Following the SWOT analysis identify a product/service hat can be marketed to two different segments. Justify your reason for the proposed segmentation criteria. (LO 2. 2) Choose a target strategy for the chosen product/service. (LO 2. 3) For the chosen strategy discuss how the buyer behaviour affects marketing activities in different buying situations. Discuss the buyer behaviour in relation to the segmentation criteria you have identified. (LO 2. 4) Suggest a range of position ing options for your selected product/service (LO 2. 5) Develop a marketing plan for the proposed strategy addressing the issues identified in the marketing analysis. For example you may identify the strategies such as, Increase existing market share through market stimulation Increase existing market share through new product development Entering a new market through introducing existing product(s) to a new market Entering a new market through new product development Focus on one of the objectives and develop a marketing plan. Provide a justification and an explanation with reasons for the chosen strategy. Your explanation should include, ? how the product is going to be developed to sustain competitive advantage (LO 3. ) ? how distribution is going to be arranged to provide customer convenience (LO 3. 2) ? how you would set the price of the product to reflect organisation’s objectives and marketing conditions (LO 3. 3) Plan and recommend marketing mixes for the two different segments you have discussed in the Assignment 01. (LO 4. 1) For the segments you have discussed above clearly explain the marketing mix with including the promotion e lement. You should discuss how the promotional activity is integrated to achieve marketing objective. (LO 3. ) Include an analysis into the additional elements of the extended marketing mix, providing your marketing plan (LO 3. 5) To summarise your findings and recommendations, ? Suggest a budget, resources and a timescale. 6 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Programme: Unit Number: Unit Title: Module Tutor: Email: BTEC Higher National Certificate in Business 4 Marketing Principles Nalika Danthasinghe/Twain Moss Nalika. [emailprotected] uk. com Twain. [emailprotected] uk. com Assignment Number: Distribution Date: 2. Essay Questions 11/02/2013 Submission Date: Assessment Format: 14/06/2013 Apart from the above main assignment you are required to answer the following questions. The answers should take the format of a written essay. The word count is flexible for this task however it is recommended that at least 500 words are used to discuss each question. Assessment Type: Individual Question 02 In Assignment 1, you have developed a marketing strategy to market the products and services to the consumer. What differences are there if you market your products and services to an organisation? (LO 4. 2) Question 03 Think of marketing abroad. Following the completion of assignment 1, suggest on implementing a marketing strategy to market abroad. What would be different from international marketing to domestic marketing? (LO 4. 3) 7 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Assessment Criteria: P1-P15 Pass Criteria M1-M4 Merit Criteria D1-D3 Distinction Criteria To Achieve a Pass To gain a pass grade you must attempt all three assignments and you must satisfy the pass criteria as outlined below. LO 1. 1 explain the various elements of the marketing process (P1) LO 1. evaluate the benefits and costs of a marketing orientation for a selected organisation (P2) LO 2. 1 show macro and micro environmental factors which influence marketing decisions (P3) LO 2. 2 propose segmentation criteria to be used for products in different markets (P4) LO 2. 3 choose a targeting strategy for a selected product/service (P5) LO 2. 4 demonstrate how buyer behaviour affects marketing activities in diffe rent buying situations (P6) LO 2. 5 propose new positioning for a selected product/service (P7) LO 3. 1 explain how products are developed to sustain competitive advantage (P8) LO 3. explain how distribution is arranged to provide customer convenience (P9) LO 3. 3 explain how prices are set to reflect an organisation’s objectives and market conditions (P10) LO 3. 4 illustrate how promotional activity is integrated to achieve marketing objectives (P11) LO 3. 5 analyse the additional elements of the extended marketing mix (P12) LO 4. 1 plan marketing mixes for two different segments in consumer markets (P13) LO 4. 2 illustrate differences in marketing products and services to businesses rather than consumers (P14) LO 4. 3 show how and why international marketing differs from domestic marketing (P15) Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business To Achieve a Merit To gain a merit grade you must achieve all the pass mark criteria and in addi tion you must satisfy the criteria as outlined below. Submit your work on time and in appropriate format. (M1) Identify and apply strategies to find appropriate solutions through effective judgement (M2) Select/design and apply appropriate methods/techniques. You are judged on the application of relevant theories and techniques and the justification for their application (M3) Present and communicate appropriate findings. This includes the use the appropriate structure and approach with coherent, logical development of principles/concepts for the intended audience (M4) To Achieve a Distinction To gain a Distinction grade you must achieve all the pass mark criteria and all the merit mark criteria and in addition you must satisfy the criteria as outlined below. Use critical reflection to evaluate own work and justify valid conclusions including realistic improvements which have been proposed against defined characteristics for success. D1) Demonstrate convergent / lateral/creative thinking by showing evidence on receptiveness to new ideas and effective thinking in unfamiliar contexts. (D2) Take responsibility for managing and organising activities including accommodating the unforeseen and recognising the importance of interdependence. (D3) Your subject tutor will be able to give you general guidance and feedback on improving your work however it is your responsibility to seek feedback from the subject tutors on the above criteria for you to achieve the intended grades. 9 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Support materials Textbooks Adcock D et al — Marketing Principles and Practice 4th Edition (Pitman Publishing, 2001) ISBN: 027364677X Brassington F and Pettitt S — Principles of Marketing 3rd Edition (FT/Prentice Hall, 2003) ISBN: 0273657917 Jobber D — Principles and Practice of Marketing 3rd Edition (McGraw Hill, 2001) ISBN: 0077096134 Kotler P et al — Principles of Marketing 3rd European Edition (FT/Prentice Hall, 2001) ISBN: 0273646621 Magazines, journals and newspapers Campaign Harvard Business Review Journal of Marketing Management Marketing Review Marketing Marketing Business Marketing Week The Financial Times and other daily newspapers which contain a business section and market reports Videos The Marketing Mix at Cadbury’s (1998, TV Choice) Marketing Decisions (1998, TV Choice) What is Marketing? (2001, TV Choice) Websites www. bized. ac. uk www. cim. co. uk Provides case studies appropriate for educational purposes The Chartered Institute of Marketingâ€℠¢s site contains a useful knowledge centre www. ft. com The Financial Times business sections www. marketing. haynet. com Marketing magazine www. thetimes100. co. uk multimedia resources 10 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Plagiarism and Collusion When producing the assignments, Learners must not copy any material whole or part from fellow students intentionally or unintentionally. Any materials including phrases, paragraphs, diagrams, tables, charts or graphics copied from books, journals, web sites or any other sources must be properly referenced according to the Harvard referencing system. Even if the words are changed or altered learners must clearly reference the source. However learners must not include contents from other sources for over 25% of overall assignment, therefore learners are required to produce a ‘Turn-it-in’ originality report for any coursework, essays submitted for assessment. Any assignments submitted without a ‘Turn-it-in’ report will be refused and returned without marking. Collusion: Unless stated otherwise, you must not produce assignments in collaboration with fellow students where the assessment is based on the individual work. Such material will be refused by the assessor and you will receive no mark. You must not share your individual assignments with fellow students and in an event both lender and the receiver will be disqualified for the assessment. Plagiarism and Collusion is seriously dealt with according to the regulations at Regent College and any learner who fails to produce an original piece of work may disqualify of taking the assessment and may have to repeat the unit. Extension and Late Submission If you require an extension you must produce a valid reason with evidence. You must request extension using a coursework extension request form available from the college. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension. The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick. Late ubmission will only receive a pass mark unless you provide a valid reason for the late submission with evidence. However the assessor has the right to refuse your assignment if you submit after the deadline unless you provide a valid reason for the late submission with evidence. Any late su bmissions must accompany a completed Late Submission form with the evidence such as a medical certificate in the event of you being sick. 11 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Attendance and Punctuality The student must attend all lessons on time. In case of illness, the student must contact the college before 9. 0am in the morning of the day of the lesson to inform of their absence. The attendance and punctuality will be monitored by the College. Student who is late more than 15 minutes to the lesson will not be allowed in and marked as absence. Student must maintain 80% attendance for each unit to be eligible to submit their work for assessment. The student will face an automatic referral for any unit where student’s attendance falls below 80%. The student has to retake such units by attending next cohort. This is subject to availability of the unit and the College is not obligated to provide specific extra teaching hours to those who have missed lessons. Unless there are mitigating circumstances, the absence will not exempt student from paying their fees and will face the same rules and regulations of a student who missed payment. General Guidance This unit is assessed on 100% coursework including your active participation in lessons and class activities. You must submit assignment 1 and 2 to receive an overall mark. You must clearly reference your work according to the Harvard Referencing Guide. Work submitted without proper reference will not be marked. You should plan well in advance on how to tackle this assignment. You should seek knowledge outside the classroom lectures and activities to gain maximum learning outcome. You should access recommended upporting materials as suggested and use the knowledge in your assignments. In terms of attendance and participation, you should attend lessons regularly and participate in class activities which would be taken into account before the final mark is awarded. Your participation in the l essons will count towards your grades and your regular attendance is in line with the College regulations and the Home Office regulations (for international students). 12 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Feedback Sheet Programme: Unit Number and Title: Module Tutor: BTEC Higher National Certificate in Business Unit 4, Marketing Principles Learner name: .. Information/feedback on assessment and grading criteria Assessment criteria (Pass-P) LO 1. 1 explain the various elements of the marketing Achieved Evidence Feedback Yes/No process (P1) LO 1. 2 evaluate the benefits and costs of a marketing orientation for a selected organisation (P2) LO 2. 1 show macro and micro environmental factors which Yes/No Yes/No influence marketing decisions (P3) LO 2. 2 propose segmentation Yes/No criteria to be used for products in different markets (P4) LO 2. 3 choose a targeting Yes/No strategy for a selected product/service (P5) LO 2. demonstrate how buyer Yes/No behaviour affects marketing activities in different buying situations (P6) LO 2. 5 propose new positioning Yes/No 13 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business for a selected product/service (P7) LO 3. 1 explain how products Yes/No are developed to sustain competitive advantage (P8) LO 3. 2 explain how distribution Yes/No is arranged to provide customer convenience (P9) LO 3. 3 explain how prices are Yes/No set to reflect an organisation’s objectives and market conditions (P10) LO 3. 4 illustrate activity how Yes/No is promotional integrated to achieve marketing objectives (P11) LO 3. analyse the additional Yes/No elements of the extended marketing mix (P12) LO 4. 1 plan marketing mixes Yes/No for two different segments in consumer markets (P13) LO 4. 2 illustrate differences in Yes/No marketing products and services to businesses rather than consumers (P14) LO 4. 3 show how and why Yes/No international marketing differs from domestic marketing (P15) 14 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Grading criteria (Merit-M; Destination-D) Submit your work on time and in appropriate format. (M1) Identify and apply strategies to find appropriate solutions Yes/No Yes/No Achiev ed Evidence Feedback hrough effective judgement (M2) Select/design appropriate methods/techniqu es. You are judged on the application of relevant theories and and apply Yes/No techniques and the justification for their application (M3) Present and communicate findings. the use This the and Yes/No appropriate includes appropriate approach logical structure with coherent, of the development for principles/concepts intended audience (M4) Use critical reflection to Yes/No evaluate own work and justify valid conclusions including realistic improvements which have been proposed against defined characteristics for success. (D1) Demonstrate convergent / Yes/No 15 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business ateral/creative showing thinking by on evidence receptiveness to new ideas and effective thinking in unfamiliar contexts. (D2) Take managing activities responsibility and for Yes/No organising including accommodating the unforeseen and recognising the of importance interdependence. (D3) Assessor’s general comments: Assessor’s Si gnature: . Print Name: . Date: .. 16 Unit 4: Marketing Principles Regent College

Native Son Essays - Ethics, Native Son, Blindness, Visual Impairment

Native Son Essays - Ethics, Native Son, Blindness, Visual Impairment Native Son Bigger Thomas has been shaped by various forces. Forces that have changed the life completely for Bigger Thomas. In Native Son, Bigger Thomas seems to be composed of a mass of disruptive emotions rather than a rational mind joined by a soul. Bigger strives to find a place for himself, but the blindness he encounters in those around him and the bleak harshness of the Naturalistic society that Wright presents the reader with close him out as effectively as if they had shut a door in his face. In the first book, Wright tells the reader these were the rhythms of his life: indifference and violence; periods of abstract brooding and periods of intense desire; moments of silence and moments of anger like water ebbing and flowing from the tug of a far-away, invisible force (p.31). Bigger is controlled by forces that he cannot tangibly understand. Bigger's many acts of violence are, in effect, a quest for a soul. He desires an identity that is his alone. Both the white and the black communities have robbed him of dignity, identity, and individuality. The human side of the city is closed to him, and for the most part Bigger relates more to the faceless mass of the buildings and the mute body of the city than to another human being. His mother's philosophy of suffering to wait for a later reward is equally stagnating to Bigger it appears that she is weak and will not fight to live. Her religion is a blindness; but she needs to be blind in order to survive, to fit into a society that would drive a seeing person mad. All of the characters that Bigger says are blind are living in darkness because the light is too painful. Bigger wants to break through that blindness, to discover something of worth in himself, thinking that all one had to do was be bold, do something nobody ever thought of. The whole things came to him in the form of a powerful and simple feeling; there was in everyone a great hunger to believe that made them blind, and if he could see while others were blind, then he could get what he wanted and never be caught at it (p.102). Just as Bigger later hides himself amidst the catacombs of the old buildings, many people hide themselves deep within their minds in order to bear the ordeal of life and the oppression of an uncaring society. But their blindness allows them something that Bigger cannot achieve: it allows these people to meld into the society that is the city, while Bigger must stand at the outside of that community alternately marvelling and hating the compromises of those within. Bigger is alone; he is isolated from every facet of human affection. Max tells the court that Bigger cannot kill because he himself is dead, and a person without empathy or sympathy, without the deep, steadying love of family or faith in anything. When he lashes out in violence it is in a way a search for what hurt him; he hurts others because it is a way of hiding that he is hurt and afraid.). If one considers life to be a period of growth and learning, recognition of self-worth and of the worth of others, then Bigger has not been given the chance to live. Book Three is called Fate, and indeed Bigger seems to be controlled his entire life by ambivalent outside forces who could care less about him. He has been lied to until he believes the lies he tells himself. He has no place in society. His own mother believes in him no more than the billboard reading you can't win that he sees each day outside his apartment. He has grown up in an environment where enormous rats fester in holes and water is a maybe situation, where meals are precarious and money is almost nonexistent, and where he is told time and time again that he has no worth, no dignity, no intelligence or creativity. Is it any wonder that Bigger is violent? It seems more fantastic that all of the people around him are not. When he says, upon reading the paper No!

Interview with leaders or managers in any organization Essay

Interview with leaders or managers in any organization - Essay Example As a unit manager, she reports directly to the department manager of nursing. Her responsibilities include planning, organizing, directing and controlling all aspects of operations pertaining to the two units: cardiovascular and telemetry. Aside from the nurse managers who are directly involved in governing nurses for patient care and for the delivery of health care services, as unit manager, she performs all responsibilities involving administration and governance of the units. These responsibilities include performance appraisals and evaluation; scheduling of vacation leaves and monitoring of sick leaves; monitoring the upkeep and maintenance of supplies and equipment for the units, as well as the general functioning of the patients’ rooms and amenities and the emergency cart; completion of reportorial requirements of staff nurses; and monitoring the upkeep of cleanliness and maintenance of the units’ facilities to ensure maximized operations of the units with minimal costs. When asked what the meaning of management was in her personal opinion, Ms. Rodgers replied that the term management actually involved compliance with functions of planning, organizing, directing and controlling all aspects or areas being governed. Managers create an environment for effective performance. They have the responsibilities of integrating tasks, structure, technology, resources and people into a productive and performing configuration. As revealed, Ms. Rodgers indicated that managers achieve goals through the efforts of people and they have to design strategies to influence the behavior of the people they govern. In this regard, managers have to be leaders, as well. Leadership was noted as the process of influencing people so that defined goals are effectively achieved. Leaders focus on influencing behavior towards the attainment of an identified objective. They could or could not necessarily be managers in organizations. On the other hand,

Jesus & Mohammed Paper Essay Example | Topics and Well Written Essays - 1250 words

Jesus & Mohammed Paper - Essay Example In a way, both have presented themselves as messengers of God who came to bring message of hope to the world. However, they differ in the way they presented their messages. Jesus came with full authority as the son of God, to win the world on his side as a representative of God. Mohammed came to deliver the news of God on earth and was not representing God. The differences in teachings have resulted to differences between Christianity and Muslims. Life History Jesus Christ and Prophet Mohammed Jesus was born six hundred years before Prophet Mohammed. He was born of a Virgin Mary and had no biological father. He had no family unlike Mohammed who had married several wives (Hafez.et.al, 2000). During the birth of Jesus, the shepherds were visited by an angel. The angel directed them to the place of birth in Bethlehem, where they took presents to him. It was an extraordinary event which brought people from different parts of the world to witness the birth of the spiritual king. His birth was of significance to the human race because he had come to bring salvation to mankind. On the other hand, the birth of Prophet Mohammed brought favor upon his nurse Halima. He was born during a period of famine but his nurse received abundant favor and her harvest was bumpers. Even her animals produced a lot of milk. The visitors who came to see prophet Mohamed received healing (Hafez.et.al, 2000). ... For example, Jesus is said to have healed many sick people, converted water into wine, fed five thousand people with five loaves of bread and two pieces of fish among other wonders. Jesus taught people how to humble themselves and worship God. He recruited his followers and trained them to spread the gospel to the entire world by preaching the salvation of God. Similarly, Prophet Mohammed introduced Islamic religion on earth. He established his followers and taught them the way of Allah. He taught people how to live righteous life according to the doctrines of Allah. Jesus taught his followers to practice kindness, mercy and love as a way of defeating their enemies. He taught his followers to uphold sanctity of life and respect for God through loving their enemies (Hafez.et.al, 2000). He emphasized on the need of forgiveness of sins and tolerance for one another. According to his teachings, Jesus told his followers never to take revenge against those who wrong them. Mohammed taught h is followers to safeguard their religion through whatever means they could. Jesus was son of God, while Mohammed was a representative of Allah. Jesus death was through crucifixion by the Jews who accused him of profaning the name of God by proclaiming to be the son of God (Hafez.et.al, 2000). Though he died and was buried, he resurrected and ascended to heaven and is said to be seated with his father at His throne. As for Mohammed, he died in the presence of Aisha his wife. Impact of Jesus and Mohammed Death on their Religion The death of Mohammed caused great bewilderment among his followers. This is because; there was no prior arrangement on who would take over the leadership after his death. Two factions the Shia and the Sunni